Lee has been designing lures for over 40 years. Back in 1972 Lee designed one of the first diving crankbaits, which changed bass fishing. “Imagine being the only fisherman, in any tournament, who had a crankbait which would run deeper than 5 feet” Sisson says with a smile. Soon the word got out on his deep diving lure. Jim Bagley, while doing a promotion in Baton Rouge La., met Lee, and after a short discussion, Jim asked Lee if he would like to work at Bagley Baits. “That floored me. I had been kidding with my wife and parents about going to work for Bagley’s, but that was just a dream”! Well the rest is history. Lee’s deep diving lure became Bagley’s DB3. Lee worked at Bagley’s for 12 years designing many lures which set the standards for crankbaits of today. In 1985 he started his own company, Lee Sisson Lures, continuing his innovative work dedicated to quality. After 23 years of continuing his innovative designs, he decided to sell his company. Lee wanted to do more fishing, so he started fishing the BASS Opens, along with other tournaments. After two seasons in the Opens, Lee's dream to fish at the top level came true when he qualified for the 2011 Elite Series.  Lee has used this experience to create products to help him in tournaments. Many saw his new ideas and wanted them for themselves. One such item is his new Two Way Boat Alarm. Lee is now developing other products for the tournament fishermen. Of course designing lures is his first love and he now builds lures on a limited basis.